NVIDIA, its primary competitor, beat ATI to the punch with its unified graphics architecture, replacing dedicated geometry engines and pixel shaders with a new design in which the power of the graphics processing unit (GPU) can be dynamically allocated to vertex or pixel shading, improving performance for all types of professional users. But after being acquired in 2006 by Advanced Micro Devices (AMD), ATI seemed to lose its way for a while. ![]() ![]() For years, ATI was the first to introduce new technology: the first PCI Express-based boards and the first workstation-class graphics accelerator with 1GB of onboard memory.
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